Dr. Dirk C. Gratzel
CEO / Co-Founder
CPO / Co-Founder
“Now, go and show the world that you are better than Messi”
… this is the one thing that Joachim Löw, coach of the German national football team, said to one of the players, Mario Götze, at the 2014 World Cup finals that made all the difference. With these perfectly targeted words, Löw triggered Götze’s motivational and emotional stimuli and contributed considerably to Germany winning the Cup.
Optimising the use of personally targeted addresses e.g. between coaches and athletes is where PRECIRE Technologies has its roots. Business consultants Dirk Gratzel, Mario Reis and Christian Greb were presented with the challenge of analysing communication between coaches and athletes and making it a perfect fit. Following countless coaching sessions with successful sports clubs, they decided to create a technology based on their knowledge about the interplay of speech and personality, allowing an automated and substantially quicker analysis. As a result, the three founded PSYWARE GmbH. This successful business has been thriving for over four years, counting just short of 40 experts from a multitude of business sectors. Now called PRECIRE Technologies, we offer solutions for a variety of areas – PRECIRE is used wherever speech is an instrument of decisive importance.
The company, founded by Dr. Dirk C. Gratzel, Mario Reis and Christian Greb in 2012, is a participation of Seed Fond Aachen II (S-UBG Group) and DSA Invest since the beginning of 2013. Additionally, since June 2015 the Venture Fonds by NRW.Bank as well as private investors have been supporting the company. In three financing rounds PRECIRE Technologies GmbH realized a mean seven digit equity financing in order to secure its technological lead.
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PRECIRE Technologies GmbH
Charlottenburger Allee 40
PRECIRE Technologies US
801 2nd Ave, Suite 800
Seattle, WA 9810